It is best if you keep your Products variable for products so you don’t confuse your users. Using the Products variable for these non-product items would result in many (hundreds or thousands) of non-product values being passed to the Products variable, which is not ideal. In these cases, you could use the previously described Products variable approach, I don’t recommend it. Some examples might include internal website promotions, news story links on a home page or any other important links on key pages. There may be times that you want to see click-through rates for things that are not products. This report allows you to see how each product performs and can also be trended over time. Additionally, once the click-through rate calculated metric has been created, you can use that metric by itself to see the overall product click-through rate like this: In addition, you can create a new calculated metric that divides Product Clicks by Product Impressions to see the click-through rate of each product: Once this is done, you can open the Products report and view impressions and clicks for each product. Then, if a visitor clicks on one of the products, on the next page, you would set a “Product Clicks” success event and capture the specific product that was clicked in the Products variable: In this case, you would simply set a “Product Impressions” success event and then list out all of the products visible on the page via the Products variable like this: Luckily, this is pretty easy to do in Adobe Analytics because the Products variable allows you to capture multiple products concurrently. If you worked for this company, you might want to know how often each product is shown and clicked, keeping in mind that this could be dynamic due to tests you are running or personalization tools. In my Adobe Analytics book, I show an example of a product listing page like this: If you sell physical products, you may have pages that show a bunch of products and want to see how often each product is viewed, clicked and the click-through rate. In this post, I will share a few different ways to track click-throughs for both products and non-product items. #ADOBE ANALYTICS CLICK MAP HOW TO#Adobe Analytics doesn’t do this out of the box, but if you know how to use the tool, there are some creative ways that you can add click-through rate tracking to your implementation. One of the more advanced things you can do with Adobe Analytics is to track click-through rates of elements on your web pages. Originally written by Analytics Demystified on August 28, 2017
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